Building e-trust and e-retention in online shopping: the role of website design, reliability and
perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …

This study mines customer satisfaction (CS) segments using almost 270 thousand
responses from a CS survey which ran in 140 e-commerce stores of a European country. To …

Purpose This article aims to systematically review the fragmented but increasingly relevant
research field of customer retention management in subscription scenarios, proposing the …

Customer retention is critical to business strategy in the telecommunications industry as
companies strive to maintain a stable and loyal customer base. Customer churn, the process …

In the past, research has been conducted on what causes clients to remain with a bank in
the global banking business. Relationship marketing is predicated on customer retention; …

Product service bundle (PSB) is a marketing strategy that offers attractive product-service
packages with competitive pricing to ensure sustained profitability. However, designing …

Businesses derive more revenue from building and maintaining long-term relationships with
their customers. Therefore, it is essential to build refined strategies based on customer …

Today, due to the widespread use of smartphones, numerous applications, and their
advantages in a number of daily tasks, subscribers desire a high-speed connection more …

The rapid growth of the telecommunication industry has significantly contributed to the rise of
interest in customer churn prediction studies within the telecom domain. Customer retention …

This paper analyzes how customers' heterogeneous search and switching habits affect the
prices paid for telecommunication services in a context in which operators use price …