" According to historians, European trade took off at the end of the 12th century in what is
now the North of France, in the county of Champagne. 1 It is at this period that this county …

The role of advertising as an implicit price has long been recognized in economics and
marketing, yet the effects of personalizing these implicit prices on firm profits and consumer …

Online retailing as a mode of transaction has been dominating the market through web-
based advertisements since the beginning of the 21st century, replacing the role of mass …

As digital technologies improve and platforms have access to more user data, platforms can
use recommender systems (RSs) to discover users' interests and make better matches. The …

This paper studies competition between ad-sponsored platforms that strategically determine
business models. In addition to basic services including annoying advertisements, each …

In the mobile app market, multiple monetizing policies such as paid and free ad-sponsored
models co-exist. This paper proposes a novel model of ad-sponsored media with …

The role of advertising as an" implicit price" has long been recognized by economists and
marketers. However, the impact of personalizing implicit prices on firm profits and consumer …

In the digital age, the concept of monetization has undergone significant transformations,
particularly within the mobile app industry. For mobile app developers, the identification of …

The mobile application (app) economy comprises two distinct platform markets through
which app developers earn revenues: app platform and ad platform markets. App sales are …

This comprehensive textbook introduces students to all the core principles of marketing
practice using an employability-focused approach. Essentials of Marketing is underpinned …