Purpose The purpose of this paper is to conduct a systematic review of studies that have
used the technology acceptance model (TAM) in the context of social network sites (SNS). It …

The purpose of this paper is to extend the understanding of the drivers of social media in
higher education institutions (HEIs) in an emerging economy. This research adopts the …

Purpose The purpose of this paper is to examine the influence of consumers' perceived
enjoyment and usefulness on their intention to follow and recommend an official account of …

Purpose This study aims to predict the impact of utilitarian and hedonic motivations on using
enterprise social network (ESN) systems for sharing internal and external knowledge, as …

Abstract Recently, Social Media (SM)'s adoption as educational instruments in Higher
Education (HE) has been gaining popularity among researchers and practitioners …

Technology has the ability to foster social engagement, but a sizable divide exists between
older and younger adults in the use of social communication technologies. The goal of the …

Research on utilising social networks for teaching and learning is relatively scarce in the
context of information systems. There is far more emphasis on studying the usage of social …

Social value, content value, and brand equity in social media brand communities: A
comparison of Chinese and US consumers | Emerald Insight Books and journals Case …

Online social networks (OSNs) are effusively emerging information dissemination platforms
for capital market investors' as in other settings. The insinuation of OSNs for institutional …

Abstract When using Social Network Sites (SNSs) such as Facebook, users experience
enjoyment, which positively influences their Behavioral Intention to Use them. Whereas this …