Instagram is at the heart of global digital culture, having made selfies, filters and square
frames an inescapable part of everyday life since it was launched in 2010. In the first book …

The SocietyNow series provides readers with a definitive snapshot of the events,
phenomena and issues that are defining our 21st century world. Written by leading experts …

Media coverage of influencer marketing abounds with ethical questions about this emerging
industry. Much of this coverage assumes influencers operate without an ethical framework …

Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the
Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for …

Following in the celebrity trajectory of mommy bloggers, global micro-microcelebrities, and
reality TV families, family Influencers on social media are one genre of microcelebrity for …

On a warm September eve ning in 2012, eighteen-year-old Joseph Coleman rode a bike
down a tree-lined street on Chicago's South Side. A nondescript Ford sedan slowly …

Since launching as a website for everyday video-sharing in 2005, YouTube has become
one of the world's most powerful digital media platforms. Originally published in 2009 when …

Sharenting (sharing parenting on social media) has become a widespread activity, and
some of those parents become family influencers. Female influencers have been on the rise …

As the digital becomes increasingly entwined within everyday life, ethnography's value as a
key methodological and analytical approach to understand the ways in which digital media …

Celebrities have always generated fascination and admiration across cultures, thus it is no
surprise that celebrity culture and fame have received widespread attention by scholars …