Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

Advertising platforms such as Facebook and Google provide the advertisers with tools
allowing them to benefit from advanced targeting, automated ad delivery mechanisms, and …

Kehittämistyön taustalla oli tarve kehittää toimeksiantajan eli UniSport-liikuntakeskusten
asiakkaiden sitoutumista ja asiakasuskollisuutta. Organisaatiossa oli jo aikaisemmin otettu …

The tendency of comprehensive digitalization with the active use of information technologies
is currently a necessary component of marketing policy for the effective promotion of goods …

Mortgage life insurance (MLI) offers lucrative opportunities for insurers in Portugal but
retaining customers has become challenging amid regulatory changes and fierce …

Globalization and growing competition in global markets have increased the need for
effective international marketing strategies. Digital transformation is accelerating the shift …

Tässä tutkielmassa käsitellään markkinointiautomaatiota ja sen
hyödyntämismahdollisuuksia B2C-markkinoinnissa, ja etenkin markkinointiautomaation …

Google ads PPC advertising is constantly evolving and becoming more dynamic by
incorporating new tools to automatize marketing campaigns. Staying current with the latest …

Small businesses are gradually digitizing. Although they may not have the budget required
to digitize all marketing processes, they make incremental investments in marketing apps …

This study investigates the critical success factors (CSFs) of marketing automation (MA) for
business-to-business (B2B) IT companies. The research employs a distinctive approach …