Background Many people deny science and reject health recommendations despite widely
distributed facts and statistics. Didactic science and health communication is often dry, and …

Objective The effectiveness of integrating message framing into educational interventions to
promote the health behaviour of patients with chronic diseases is still being debated in …

This study used a 2× 2 experimental design to explore the effects of message type (non-
narrative vs. narrative information) and social media metrics (high vs. low numbers of plays) …

Technological advances and innovations in the agri-food sector have become increasingly
important over the past decade. However, as consumers often have little knowledge and …

This study examines the interaction effect of message format (narrative vs. nonnarrative) and
message framing (gain vs. loss) in e‐cigarette prevention targeting young adults. Results of …

Concussions in youth sports are a rising health concern. Between 1.7-and 3-million
concussions occur each year in youth sport and recreation settings. This qualitative study …

Health communication theory and methods offer promise for anyone interested in translating
sleep and circadian findings into population sleep outcomes. Health communication …

Effectiveness of positive and negative appeals in social advertising depends on the target
audience and the context in which the messages are applied. However, there is a dearth of …

Purpose The purpose of this study was to shed light on how effective environmental
corporate social responsibility (CSR) communication can be achieved through persuasive …

The aim of this study was to analyse the relations between three different communicative
teaching styles (gain-framing, loss-framing and amotivational style) and students' passion …