Leveraging big data for personalized marketing campaigns: a review
GN Okorie, ZE Egieya, U Ikwue, CA Udeh… - International Journal of …, 2024 - fepbl.com
The burgeoning field of big data analytics has revolutionized the landscape of marketing,
offering unprecedented opportunities for personalized marketing campaigns. This review …
offering unprecedented opportunities for personalized marketing campaigns. This review …
Evaluating Social Media Marketing in the Greek Winery Industry
E Bitakou, S Karetsos, F Ntalianis, M Ntaliani… - Sustainability, 2023 - mdpi.com
In recent years, wineries have incorporated social media into their marketing strategies to
promote their products and services. They offer wineries the opportunity to interact with their …
promote their products and services. They offer wineries the opportunity to interact with their …
Optimizing Marketing Management Strategies Through IT Innovation: Big Data Integration for Better Consumer Understanding
The dynamic business environment, the fusion of Information Technology (IT) innovation
with marketing management strategies has emerged as a crucial element for success amidst …
with marketing management strategies has emerged as a crucial element for success amidst …
The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact
Water shortage has been recognized as a risk to human activity, likely to continue in the
future. As a result, global interest in water filtration technology is on the rise. Even though …
future. As a result, global interest in water filtration technology is on the rise. Even though …