AI in E-Commerce: Application of the Use and Gratification Model to the Acceptance of Chatbots
RK Marjerison, Y Zhang, H Zheng - Sustainability, 2022 - mdpi.com
This study applies and builds on the Use and Gratification (U&G) theory to explore consumer
acceptance of applied artificial intelligence (AI) in the form of Chatbots in online shopping in …
acceptance of applied artificial intelligence (AI) in the form of Chatbots in online shopping in …
[PDF][PDF] Artificial intelligence in electronic commerce: investigating the customers' acceptance of using chatbots
S Morsi - J. Syst. Manag. Sci, 2023 - aasmr.org
Artificial intelligence (AI) has become an important tool for companies trying to gain a
competitive edge in the online market. Business to Consumer (B2C) e-commerce firms are …
competitive edge in the online market. Business to Consumer (B2C) e-commerce firms are …