Design Thinking in Product Design: Challenges and Opportunities

AT Rosário - Innovative Digital Practices and Globalization in Higher …, 2023 - igi-global.com
There has been a significant shift from product-centric to customer-centric practices to
achieve competitive advantage by integrating customer needs, preferences, and …

[PDF][PDF] Towards a Framework for Organizational Transformation through Strategic Design Implementation

L Whelan, L Kiernan, K Morrissey, N Deloughry - researchgate.net
The aim of the research is to contribute to the emergent field of strategic design as an
approach to creating transformational impacts in organizations. This is driven by …