Mobile marketing: A literature review on its value for consumers and retailers
The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …
[HTML][HTML] Understanding FinTech platform adoption: impacts of perceived value and perceived risk
J Xie, L Ye, W Huang, M Ye - Journal of Theoretical and Applied …, 2021 - mdpi.com
FinTech platforms are one of the most important elements in the rapidly digitized world's
economy. This study investigates the factors that affected individuals' acceptance of FinTech …
economy. This study investigates the factors that affected individuals' acceptance of FinTech …
Empirical research on mobile Internet usage: A meta-analysis of the literature
TJ Gerpott, S Thomas - Telecommunications Policy, 2014 - Elsevier
This paper reviews 175 scholarly empirical publications on mobile Internet (MI) usage
intensity levels and potential determinants of respective usage behavior at the individual …
intensity levels and potential determinants of respective usage behavior at the individual …
Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: A multi-analytical …
The interest in m-payments through mobile phones to replace the use of cash, credit cards
or cheques is rapidly increasing in our society. The present study aims to examine the …
or cheques is rapidly increasing in our society. The present study aims to examine the …
[HTML][HTML] How live streaming features impact consumers' purchase intention in the context of cross-border E-commerce? A research based on SOR theory
J Guo, Y Li, Y Xu, K Zeng - Frontiers in psychology, 2021 - frontiersin.org
Given that “cross-border e-commerce+ live streaming” has become an important driver of
global trade but limited attention has been paid to this area, this study examines the impacts …
global trade but limited attention has been paid to this area, this study examines the impacts …
Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives
The emergence of mobile application software (App) has explosively grown in conjunction
with the worldwide use of smartphones in recent years. Among numerous categories of …
with the worldwide use of smartphones in recent years. Among numerous categories of …
It's about time: Revisiting UTAUT2 to examine consumers' intentions to use NFC mobile payments in hotels
C Morosan, A DeFranco - International Journal of Hospitality Management, 2016 - Elsevier
October 2015 marks the deadline for merchants in the US to accept Europay Mastercard and
Visa (EMV) payments, or else be liable for fraud. Within this new context, and corroborated …
Visa (EMV) payments, or else be liable for fraud. Within this new context, and corroborated …
What drives purchase intention for paid mobile apps?–An expectation confirmation model with perceived value
While many reports predict huge growth potential for the mobile application (app) market,
little is known about user intention to purchase paid apps. This study amends the …
little is known about user intention to purchase paid apps. This study amends the …
Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention
Recently, there has been a dramatic proliferation of mobile apps, many of which allow for in-
app purchases; however, little research has focused on what motivates a user to make such …
app purchases; however, little research has focused on what motivates a user to make such …
A generalised adoption model for services: A cross-country comparison of mobile health (m-health)
YK Dwivedi, MA Shareef, AC Simintiras, B Lal… - Government Information …, 2016 - Elsevier
Which antecedents affect the adoption by users is still often a puzzle for policy-makers.
Antecedents examined in this research include technological artefacts from the Unified …
Antecedents examined in this research include technological artefacts from the Unified …