[PDF][PDF] Toward a Responsive System for Precision Marketing Based on RFM Model, Deep learning and Features Importance Ranking: A Case Study of Morocco.

N El Koufi, A Belangour - International Journal of Advances in Soft …, 2024 - i-csrs.org
The omnichannel business model has undergone a revolutionary transformation, propelled
by technological advancements. This evolution has effectively blurred the boundaries …

Analisis Bibliometrik: Pemetaan Penelitian Machine Learning dalam E-commerce Berdasarkan Data dari Scopus (2019-2024)

YA Wijaya, D Sudrajat - Prosiding SISFOTEK, 2024 - seminar.iaii.or.id
This study explores the application of machine learning in e-commerce using descriptive
and visual bibliometric analysis methods. Data were collected from the Scopus database for …