The purpose of this study is to provide empirical evidence to support the role of sensory
marketing in the restaurants. Data were collected through a survey from the customers of the …

This research aims to shed light on the complex interplay between in-store retail
technologies, shopping experience, and store image in the context of fashion retail outlets …

The business environment in modern markets has changed dramatically. The constantly
changing environment affects the overall efficiency and competitiveness of businesses. The …

China's live streaming boom has led to mukbang live streaming as a unique food marketing
tool. Hosts interact with viewers by tasting and showcasing diverse cuisines in real time. This …

The intensity of competition in the retail sector in Kenya is driving supermarket managers to
position store image as a tool of competitive advantage. This study examined the mediating …

Psychographic factors (personality, lifestyle and attitude) have become a key aspect in
determining the consumer buying bahavior. The study therefore, aimed at determining the …

The Covid-19 outbreak caused an uproar throughout the world, including Indonesia, March
2, 2020 was a silent witness where it was first reported that the Covid-19 virus had entered …

Consumer purchase intention for products is multifaceted owing to the interface of external
factors and individual characteristics of the consumer. Consumer purchase intention of …

Competitiveness in the retail sector calls for an understanding of psychographic constructs
and their potent drive of consumer purchase intention. The study examined psychographic …

Pearl millet, as an indigenous grain, could assist in addressing dietary deficiencies leading
to malnutrition and food insecurity. Some indigenous grains, such as pearl millet, are …