Gender portrayals in advertisements do not only sell products but they also perpetuate and
propagate gender stereotypes as behavioral norms. This study examines the construct of …

The article is devoted to the consideration of the role of ideological and cultural codes in the
modern advertising discourse. The relevance of the study is determined, in particular, by the …

Данная статья посвящена определению роли культурных и идеологических кодов в
рекламной коммуникации и изучению особенностей их использования в рекламе …

ABSTRACT The School Progression Policy is an intervention strategy to decrease
unnecessary, high dropout rates in the South African Education system. It allows learners to …