Background Understanding how people perceive and value health aspects of wine may
help to promote sustainable consumer behaviour and the development of healthier wine …

Researchers have given considerable attention to investigate anti‐consumption behavior.
However, empirical research tends to report somewhat erratic and inconsistent findings …

The purpose of this paper is to examine the influence of product knowledge, both subjective
and objective, on the relative importance of four extrinsic product attributes of wine, namely …

Purpose Focusing only on the characteristics of the wine and the type of production is
insufficient to give a holistic idea on consumer's organic wine consumption behavior …

Background As wine has become more than just a drink, exploring wine consumer studies
provides a better understanding of various factors that shape the wine industry. Therefore …

This study investigates the relationship between corporate social responsibility (CSR) and
brand perception. It specifically examines how negative attitudes toward CSR activities and …

Purpose Because consumers nowadays face a wide diversity of wine labels–from very
traditional to a range of modern styles that include color and various images–the purpose of …

Purpose Extending the Attitudes-Behavior-Context (ABC) theoretical framework by
incorporating consumer expertise as an antecedent, the study investigates the intricate …

Purpose Wine consumer behavior has long been a topic of discussion among scholars and
industry professionals aiming to understand the underlying predictors of key behavioral …

Purpose The purpose of this paper is to provide further insight into Chinese wine consumers'
preference, grasp the regional sensory preference differences of China and build up a …