Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …
[HTML][HTML] Shopping in virtual reality: A literature review and future agenda
Virtual reality (VR) refers to technologies for substituting the perceived reality. With the
recent proliferation of consumer-grade head-mounted VR displays, several industries have …
recent proliferation of consumer-grade head-mounted VR displays, several industries have …
Social interactions in the metaverse: Framework, initial evidence, and research roadmap
T Hennig-Thurau, DN Aliman, AM Herting… - Journal of the Academy …, 2023 - Springer
Real-time multisensory social interactions (RMSIs) between people are at the center of the
metaverse, a new computer-mediated environment consisting of virtual “worlds” in which …
metaverse, a new computer-mediated environment consisting of virtual “worlds” in which …
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Based on the concepts of the Reality-Virtuality (RV) continuum and the stimulus-organism-
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual framework
This paper explores the influence of digital technologies on the consumer decision-making
in retail sector with two online survey-based studies. Study 1 identifies unique attributes of …
in retail sector with two online survey-based studies. Study 1 identifies unique attributes of …
[HTML][HTML] Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience
Virtual technologies will change the way we consume in the digital environment in the future.
Such technologies can provide consumers with a multi-sensory experience in contrast to the …
Such technologies can provide consumers with a multi-sensory experience in contrast to the …
Virtual is so real! Consumers' evaluation of product packaging in virtual reality
G Branca, R Resciniti, SMC Loureiro - Psychology & Marketing, 2023 - Wiley Online Library
Virtual Reality (VR) is shaping all human activities, and with the advent of the metaverse,
buyers are going to experience new ways of doing shopping. What would happen if …
buyers are going to experience new ways of doing shopping. What would happen if …
Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan
This research examined how virtual reality technology affects the marketing performance of
the fashion industry in Jordan. Based on a sample composed of 528 online customers …
the fashion industry in Jordan. Based on a sample composed of 528 online customers …
[HTML][HTML] The state of the art of discrete choice experiments in food research
Discrete choice experiments (DCEs) have become an often-used research method in food
research due to their ability to uncover trade-offs made when choosing among multiple …
research due to their ability to uncover trade-offs made when choosing among multiple …
Consumer interaction with cutting-edge technologies: Implications for future research
This article provides an overview of extant literature addressing consumer interaction with
cutting-edge technologies. Six focal cutting-edge technologies are identified: artificial …
cutting-edge technologies. Six focal cutting-edge technologies are identified: artificial …