PENGARUH PENGETAHUAN MEREK, PERSEPSI KUALITAS DAN INOVASI KONSUMEN TERHADAP SIKAP PADA PERLUASAN MEREK DETTOL DAN LIFEBUOY …
WN FITRI - 2014 - repository.unj.ac.id
Tujuan dari penelitian ini adalah untuk mendeskripsikan pengetahuan merek, persepsi
kualitas, inovasi konsumen dan sikap pada perluasan merek serta melakukan pengujian …
kualitas, inovasi konsumen dan sikap pada perluasan merek serta melakukan pengujian …
Mountain Tourism Destination Website Interface Design Based on Classical Conditioning Theory of Persuasion
The purpose of this study to examine the design of mountain tourism websites based on
classical conditioning theory of persuasion. 70 respondents who have ever at least 3 times …
classical conditioning theory of persuasion. 70 respondents who have ever at least 3 times …
STUDI TENTANG ANTECEDENT BRAND ATTITUDE DAN BRAND EQUITY (Penelitian Empirik Iklan TV Provider GSM Prabayar Mentari versi “Obral Obrol” di …
CNH Naafiani, I WIDIYANTO, A YUNIAWAN - 2010 - repofeb.undip.ac.id
Penelitian ini meneliti proses dari sikap merek (brand attitude) dan citra merek (brand
image) dalam meningkatkan ekuitas merek (brand equity). Penelitian ini dilakukan karena …
image) dalam meningkatkan ekuitas merek (brand equity). Penelitian ini dilakukan karena …
Pengaruh Citra Merek Terhadap Persepsi Citarasa
ERP Hermanto, HF Rasyid - Proyeksi, 2018 - jurnal.unissula.ac.id
This research investigated the effect of brand image on taste perception. The hypothesis of
this research was that brand images would affect taste perception. It was also hypothesized …
this research was that brand images would affect taste perception. It was also hypothesized …
STUDI TENTANG ANTECEDENT BRAND ATTITUDE DAN BRAND EQUITY (Penelitian Enpirik Iklan TV Provider GSM Prabayar Mentari Versi" Obral Obrol" di …
CNH Naafiani - … Sains Pemasaran Indonesia (Indonesian Journal of … - ejournal.undip.ac.id
This study examines the process of brand attitude and brand image in enhancing brand
equity. This research was done because of the research gaps from previous research on …
equity. This research was done because of the research gaps from previous research on …
[引用][C] KEUNTUNGAN DAN KERUGIAN PERUSAHAAN MENGGUNAKAN BRAND EXTENSION UNTUK PRODUK BARU
W Wijayanti - SEGMEN: Jurnal Manajemen dan Bisnis, 2009