While brands use technologies in various ways to improve their performance, they appear to
struggle with achieving Branding 4.0 standards. This new generation of brand development …

Purpose The purpose of this study is to investigate the effects of flexible manufacturing
competence (FMC) and workforce management practices (WMP) in facilitating the …

Nowadays brands are using customization strategies to reach their consumers with
experiences that perfectly fit their preferences. At the same time, with customization …

How to make a suitable decision by balancing the benefits and costs of Mass customization
(MC) has been widely discussed by scholars. While with the development of information and …

With the continuing development of internet technologies, an increasing number of
consumers want to customise the products they buy online. In order to explore the …

This paper presents a garment design recommendation system based on two mathematical
models that permit the prediction and control of garment styles and structural parameters …

Purpose Existing empirical studies emphasize the role of customer preference measurement
accuracy (CPMA) on customized product quality while neglecting the role of manufacturing …

Coronavirus pandemic has opened new business models for the banking, sector to come up
with new products or services that would support the growth of the economy. Nowadays …

Purpose In response to increasing demand for a fully customized and individualized home
environment, mass customization (MC) has been suggested as an effective strategy to fulfill …

This is a comparative study about customers' online shopping preferences when purchasing
customizable products using online sales configurators. By comparing data about European …