Impact of functional/cognitive and emotional advertisements on image and repurchase intention
In this study, we attempted to explore the role of chain steakhouse image (functional,
symbolic, and experiential), pleasure, arousal, and brand satisfaction in building customer …
symbolic, and experiential), pleasure, arousal, and brand satisfaction in building customer …
Exploring the impact of functional, symbolic, and experiential image on approach behaviors among state-park tourists from India, Korea, and the USA
This study provides insights into the influence of state park image, visitor emotions, and
place identity on visitors' revisit intentions by considering the moderating impact of national …
place identity on visitors' revisit intentions by considering the moderating impact of national …
A Study on the Effect of Care Farming Program on Satisfaction-Focused on the Mediating Effect of Functional Image and Emotional Image
S Oh, CM Heo - Journal of Digital Convergence, 2021 - koreascience.kr
This study analyzed the effects of healing agriculture program types on program satisfaction
by using functional image and emotional image of the program as mediators for the …
by using functional image and emotional image of the program as mediators for the …
치유농업프로그램이만족도에미치는영향에관한연구-기능적이미지와감정적이미지의매개효과중심으로.
오신영， 허철무 - Journal of Digital Convergence, 2021 - search.ebscohost.com
요 약 본 연구는 치유농업프로그램이 기능적 이미지와 감정적 이미지를 매개하여 만족도에
미치는 영향에 대하여 파악하고자 치유농업프로그램 유형의 하위변수를 원예치유 …
미치는 영향에 대하여 파악하고자 치유농업프로그램 유형의 하위변수를 원예치유 …
Perceived image of Samui Island from local stakeholders
P Phetrat - 2022 - digital.car.chula.ac.th
The objective of this research was to explore the perceived image of Samui island from local
stakeholders. An in-depth interview was selected as the research instrument for this study …
stakeholders. An in-depth interview was selected as the research instrument for this study …
Brand extension strategies for Efficient utilization on office space-A Study on Brand extension of Starbucks
JH Park, S Kim - Journal of Digital Convergence, 2018 - koreascience.kr
Brand Extension is a leading marketing strategy that makes use of brand assets, and it aims
to see the success of a new product of a brand by utilizing the level of consumers' brand …
to see the success of a new product of a brand by utilizing the level of consumers' brand …
효율적사무공간활용을위한브랜드확장전략-스타벅스를중심으로-.
박정훈， 김승인 - Journal of Digital Convergence, 2018 - search.ebscohost.com
요 약 본 연구는 고객들이 가장 선호적인 커피 브랜드인 스타벅스를 대상으로 효율적 사무공간
서비스를 통하여 브랜드확장을 위한 새로운 비즈니스 모델을 제안하는 것에 목적이 있다 …
서비스를 통하여 브랜드확장을 위한 새로운 비즈니스 모델을 제안하는 것에 목적이 있다 …