[HTML][HTML] Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities …
WM Lim - Journal of Business Research, 2023 - Elsevier
Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …
catalyst for transformative marketing was the desire of customers for more meaningful …
COVID-19 and the new normal of organizations and employees: an overview
The COVID-19 pandemic has hit organizations and employees in every sector worldwide in
unprecedented ways. It became extremely difficult for organizations and employees across …
unprecedented ways. It became extremely difficult for organizations and employees across …
Marketing innovations during a global crisis: A study of China firms' response to COVID-19
Y Wang, A Hong, X Li, J Gao - Journal of business research, 2020 - Elsevier
As a worldwide disaster, the COVID-19 crisis is profoundly affecting the development of the
global economy and threatening the survival of firms worldwide. It seems unavoidable that …
global economy and threatening the survival of firms worldwide. It seems unavoidable that …
Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis
Although coopetition (simultaneous cooperation and competition) should positively affect
company performance, it is unclear how implementation of these business-to-business …
company performance, it is unclear how implementation of these business-to-business …
Changes in consumption patterns and tourist promotion after the COVID-19 pandemic
The COVID-19 pandemic has entailed an unprecedented health crisis with significant
economic impacts in many sectors worldwide. The tourism sector has been one of the most …
economic impacts in many sectors worldwide. The tourism sector has been one of the most …
[HTML][HTML] Effect of innovations in human resource practices, innovation capabilities, and competitive advantage on small and medium enterprises' performance in …
J Wongsansukcharoen… - European Research on …, 2023 - Elsevier
This study examines the performance of wholesale and retail small and medium enterprises
in Thailand, which are integrating innovations in human resource practices, innovation …
in Thailand, which are integrating innovations in human resource practices, innovation …
The impact of Covid-19 pandemic crisis on micro-enterprises: Entrepreneurs' perspective on business continuity and recovery strategy
COVID-19 pandemic outbreaks have led many countries to impose travel restrictions and
movement controls. In Malaysia, the small business sector is one of the most directly affected …
movement controls. In Malaysia, the small business sector is one of the most directly affected …
Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach
The consumers, employees, and organizations have been deeply impacted by Covid‐19
pandemic. The present study offers a detailed coping mechanism for organizations based …
pandemic. The present study offers a detailed coping mechanism for organizations based …
[HTML][HTML] Hop to it! The impact of organization type on innovation response time to the COVID-19 crisis
B Ebersberger, A Kuckertz - Journal of Business Research, 2021 - Elsevier
The COVID-19 pandemic has led to a changing environment posing many challenges that
call for innovative solutions, leading to a changing innovation landscape. We explore …
call for innovative solutions, leading to a changing innovation landscape. We explore …
Surviving an economic downturn: Dynamic capabilities of SMEs
This study examines dynamic capabilities contributing to SME survival and growth during an
economic downturn. Adopting a qualitative approach using the collective, instrumental case …
economic downturn. Adopting a qualitative approach using the collective, instrumental case …