Influence of marketing mix strategy on brand equity enhancement of Chinese dried forest fruit brands based on customer mind model
Y Huang, C Bunchapattanasakda - ABAC Journal, 2023 - assumptionjournal.au.edu
This research aimed to study 1) the influence of a marketing mix strategy on brand equity
enhancement (brand loyalty) among Chinese dried forest fruit brands, 2) brand utility as a …
enhancement (brand loyalty) among Chinese dried forest fruit brands, 2) brand utility as a …
Influences of the Promotion Mix on Brand Love, Brand Loyalty, and Word-Of-Mouth: Evidence from Online Fashion Retail in Thailand
The online fashion industry faces competent competition, while brand love has become the
key to winning a competitive advantage. Thus, brand love has become an interesting …
key to winning a competitive advantage. Thus, brand love has become an interesting …
A strategic communication framework to manage the effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole
TW Hermanus - 2022 - etd.cput.ac.za
A high degree of competitiveness exists between brands within many industries, both pre-
and post-Covid-19. The retail industry in South Africa is characterised by fierce competitive …
and post-Covid-19. The retail industry in South Africa is characterised by fierce competitive …
Internetinio prekės ženklo valdymas skatinant vartotojų lojalumą
A Anikėnaitė - 2024 - vb.vgtu.lt
Abstract [eng] The final master thesis focuses on the management of an online brand to
foster consumer loyalty. The thesis defines the concept and value of an online brand in the …
foster consumer loyalty. The thesis defines the concept and value of an online brand in the …
Svenska exportföretag & country-of-origin effekten: Hur svenska exportföretag använder country-of-origin effekten för att stärka sina varumärken
H Svahn, A Stein - 2022 - diva-portal.org
1.1 Bakgrund Utvecklingen av informationsteknik har förändrat hur människor, företag och
andra aktörer interagerar med varandra. I takt med utvecklingen av transport, handel …
andra aktörer interagerar med varandra. I takt med utvecklingen av transport, handel …