Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

Purpose In this era of technological advancement, the capabilities of devices and
telecommunications have changed the pattern of media consumption among consumers …

This study aims to establish the consumption values which are instrumental in formation of
trust and influences the repurchase intention of subscribing to over-the-top (OTT) platforms …

Using data from India and the USA, this research expands the expectation–confirmation
model (ECM) to include constructs like neutral confirmation, customer-to-customer (C2C) …

The Palgrave Global Media Policy and Business Series has published to date (2017) 15
volumes since its launch in 2012. Concentrating on the social, cultural, political, political …

Recently, the advent of over-the-top (OTT) platforms had disrupted users' viewing behaviour
through technological advancement and personal adaptations impacting conventional TV …

With growth in access to high-speed broadband and 4G, and increased ownership of
smartphones, tablets and internet-connected television sets, the internet has simultaneously …

Netflix ha transformado profundamente la industria del cine y la televisión en el mundo.
Desde su incursión como industria del entretenimiento en 1997 en EEUU, ha impactado las …

Purpose This paper aims to analyse how the top over-the-top (OTT) platform is becoming a
preferred source of entertainment amongst young consumers over traditional Pay TV service …

Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …