Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type
Inconsistent results regarding consumers' reactions to sponsorship disclosure call for more
research into the mechanisms underlying the effects of sponsorship disclosure. Considering …
research into the mechanisms underlying the effects of sponsorship disclosure. Considering …
Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators
The study investigates the determinants of trust in sellers and products and purchase
intention in the social commerce (s-commerce) context by considering the moderating …
intention in the social commerce (s-commerce) context by considering the moderating …
Exploring the Role of Ventriloquism in Warranting Organizational Perceptions: Sponsored Content for Dummies
This research looks at sponsored content through the lens of warranting theory. Brands often
engage in activities to influence and manipulate others' statements about them. These …
engage in activities to influence and manipulate others' statements about them. These …