The advent of blockchain technologies is transmuting the way conventional supply chains
are being managed. Due to the complexity of dealing with many actors involved in the …

Supplier selection is an important strategic decision in the context of supply chain
management. Existing literature on the subject of supplier selection is focused on evaluating …

Purpose The purpose of this paper is to find prior research work on brand co-creation and
the role of different stakeholders in brand co-creation and to come up with a conceptual …

Abstract Service innovation is a significant factor in maintaining a firm׳ s competitive
advantage in an increasingly service-centered economy. Although there is a rich body of …

Social sustainability is a growing concern for supply chain management, but questionable
practices endure due to insufficient stakeholder pressure on the market leading firms …

The study explored the influence of customer involvement on co-creation directly and
indirectly through three customer engagement dimensions, namely identification, interaction …

The exponential rise of sharing economy has accelerated the growth of shared healthcare
platforms in recent times. Although a shared healthcare platform transforms the exchange of …

Purpose The purpose of this paper is to empirically investigate the mechanisms through
which absorptive capacity (AC), trust and information systems jointly influence product …

Purpose Customer willingness to pay (WTP) was initially set out to estimate the perceived
value from a purchasing experience. However, purchasing decisions have changed as …

Purpose Intention to re-participate in co-creation (IRCC) is an essential indication of
customers to their deal proneness. Therefore, this study aims to focus on the role of trust in …