The determinants of export performance: a review of the literature 2006-2014
Purpose The purpose of this paper is to synthesize and evaluate recent studies on
determinants of export performance. Design/methodology/approach Using a vote-counting …
determinants of export performance. Design/methodology/approach Using a vote-counting …
Leveraging marketing capabilities into competitive advantage and export performance
Purpose–By using the dynamic capabilities (DC) theory and the theory of competitive
advantage, the purpose of this paper is to develop a framework to investigate the role of …
advantage, the purpose of this paper is to develop a framework to investigate the role of …
The resource-based view within the export context: An integrative review of empirical studies
İ İpek - Journal of Global Marketing, 2018 - Taylor & Francis
Despite widespread research on the resource-based view (RBV) in exporting, there is a lack
of any integrative review of the empirical studies connected to resources and capabilities in …
of any integrative review of the empirical studies connected to resources and capabilities in …
Enhancing firm performance: The role of brand orientation in business-to-business marketing
Though business-to-business branding has received substantial attention from researchers,
practitioners are slow to adopt brand orientations. This study highlights the role of brand …
practitioners are slow to adopt brand orientations. This study highlights the role of brand …
Dimensions of dynamic marketing capability and export performance
Purpose The purpose of this paper is to develop a conceptual framework on the dimensions
of dynamic marketing capability (DMC) and its relationship with export performance. The …
of dynamic marketing capability (DMC) and its relationship with export performance. The …
[HTML][HTML] How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Research is limited on how accumulated international experience and decision-making style
propel internationalising SMEs toward brand orientation. Our study builds a model of the …
propel internationalising SMEs toward brand orientation. Our study builds a model of the …
Export market exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects
Purpose–Drawing on the resource advantage and organisational learning literatures, this
paper aims to investigate the linear, moderated, complementary and non-linear effects of …
paper aims to investigate the linear, moderated, complementary and non-linear effects of …
Branding advantage of agri-food companies in competitive export markets: A resource-based theory
Purpose The purpose of the present study is to investigate the antecedents of export
performance and branding advantage, as a key type of competitive advantage in export …
performance and branding advantage, as a key type of competitive advantage in export …
The determinants of relationship between marketing mix strategy and drivers of export performance in foreign markets: An application on Turkish clothing industry
The aim of this study is to investigate the effects of firm characteristics and marketing mix
strategies on export performance. An integrative approach is used in designing the research …
strategies on export performance. An integrative approach is used in designing the research …
Investigating international strategic brand management and export performance outcomes in the B2B context
Purpose Drawing on Resource-based Theory, the purpose of this paper is to empirically
examine the effect of International Strategic Brand Management (SBM) on export …
examine the effect of International Strategic Brand Management (SBM) on export …