The mass markets of previous decades have splintered into smaller marketsegments or
niches, in which companies could be safer from cut‐throatcompetition and explore new …

The purpose of this study is to examine differences between low vs. high-performance
exporters. For this purpose, the effects of selected firm-related and export strategy-related …

As an outcome of the economic crisis, the global manufacturing sector is collapsing.
Focusing on Chinese manufacturing small and medium enterprises (SMEs), this study …

We decompose the inter‐firm variance in profit rates into economic and organizational
components. Using a representative model from each paradigm we find that both sets of …

A multimethod, multivariate analysis of “intended” strategies provides empirical support for
the presence of strategic groups based upon Porter's (1980) generic strategies. Variations in …

This study examined how small firms differ in their competitive behaviors from their large
rivals in an industry and explored the implications of differences for performance. Data on …

This study empirically examines differences in strategic variables between stages of the
product life cycle (PLC), as well as differences among the determinants of high performance …

Use of progress functions in strategic planning has led to the principle that firms can expect
continuous cost improvements with cumulative output. But finding policies that result in …

This third edition of Strategic Marketing Management confirms it as the classic textbook on
the subject. Its step-by-step approach provides comprehensive coverage of the five key …

A sample of 123 independent new ventures was classified into four industry growthlstrategic
breadth categories. High growth industry environments were found to provide a favorable …