Purpose The purpose of this paper is to explain a possible relationship between the country
brand and internationalization topics, searching in the literature the possible connections …

The importance of branding has raised concerns among marketers about how to properly
address a brand and its origin, particularly when the country of origin is at a disadvantage …

Özet Bu çalışmada Yerli Üretim Etiketi'ne tüketicilerin ne derece dikkat ettikleri belirlenmeye
çalışılmış, yerli üretim etiketine dikkat etme durumunun tüketici etnosentrizmi, menşe ülke …

Destinations must project a strong and differentiated brand image to position themselves in
a competitive market. To this end, official websites have become a key instrument in the …

This paper selects OTSU segmentation method. In order to verify the superiority of Chaos
Particle Swarm Optimization, before segmentation, use test function detects chaos particle …

Abstract The Mobile Operating System (MOS) industry is dominated by the duopoly of
Apple's iOS and Google's Android, with both being American companies. The lack of …

Para serem bem sucedidos no mercado internacional, os países devem se mostrar distintos
e melhorar sua imagem (Hakala, Lemmetyinen, & Kantola, 2013), pois ela influencia a …

La compréhension du comportement des consommateurs a intéressée un bon nombre
d'auteurs et de chercheurs (psychologues, sociologues, anthropologues et économistes …