Sustainable esports entrepreneurs in emerging countries: Audacity, resourcefulness, innovation, transmission, and resilience in adversity
O Allal-Chérif, JM Guaita-Martínez… - Journal of Business …, 2024 - Elsevier
The esports business is growing exponentially and will become a US $1.9 billion industry by
2025. Although it hinders many business creations, this activity may seem completely …
2025. Although it hinders many business creations, this activity may seem completely …
Future behavioural of console gamers and mobile gamers: are they differ?
Since the pandemic, a greater flexibility to work and study from home led to increased
opportunities for online gaming. This resulted in the resilience of the online game industry in …
opportunities for online gaming. This resulted in the resilience of the online game industry in …
Global Trends in Virtual Luxury: Examining Avatar Identification, Virtual Materialism, and Status Consumption in Online Gaming
S Sharma - Journal of Global Marketing, 2024 - Taylor & Francis
Despite the global increase in online gaming with luxury fashion items, gamers' purchases
of these items in virtual environments remain understudied. Utilizing the diffusion of …
of these items in virtual environments remain understudied. Utilizing the diffusion of …
[HTML][HTML] Women gamers: Gender performativities in female eSports consumption
BM Moura, ALM Souza-Leão… - RAM. Revista de …, 2024 - SciELO Brasil
Purpose: Women's increasing interest in eSports is an emblematic phenomenon. However,
they have been facing discriminatory sexist practices based on a discourse focused on …
they have been facing discriminatory sexist practices based on a discourse focused on …
Understanding exhibition image in digital exhibitions: an application of cognitive appraisal theory
H Song, W Zeng, M Wu - Asia Pacific Journal of Tourism Research, 2023 - Taylor & Francis
Based on cognitive appraisal theory, this study examines the effects of visitors' embodied
cognition on exhibition images via the mediation of flow experience and the moderation of …
cognition on exhibition images via the mediation of flow experience and the moderation of …
Esports Branding and Marketing
B McCauley, BJ Baker - Routledge Handbook of Esports, 2024 - taylorfrancis.com
This chapter examines the multifaceted realm of esports marketing and branding, analyzing
the dynamic landscape, innovative strategies, and evolving consumer behaviors that …
the dynamic landscape, innovative strategies, and evolving consumer behaviors that …
Future behavioural of console gamers and mobile gamers: are they differ?
A Rashid - 2024 - academicworks.cuny.edu
Since the pandemic, a greater flexibility to work and study from home led to increased
opportunities for online gaming. This resulted in the resilience of the online game industry in …
opportunities for online gaming. This resulted in the resilience of the online game industry in …
Women gamers: Gender performativities in female eSports consumption.
B Melo Moura, ALM de Souza-Leão… - … /RAM. Revista de …, 2024 - search.ebscohost.com
Purpose: Women's increasing interest in eSports is an emblematic phenomenon. However,
they have been facing discriminatory sexist practices based on a discourse focused on …
they have been facing discriminatory sexist practices based on a discourse focused on …
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Bermain Game Mobile Esport Menggunakan UTAUT 2 di Bandar Lampung
B Bernard, A Sari, MR Ramelan - Economics and Digital …, 2024 - ojs.stieamkop.ac.id
Teknologi yang semakin berkembang di Indonesia berdampak meluasnya produk dan
layanan digital termasuk industri game dengan game mobile esport memimpin pasar di …
layanan digital termasuk industri game dengan game mobile esport memimpin pasar di …
Communication in Esports: An Overview of Esports Consumption
Growing constantly, the esports industry has drawn the attention of scholars and
practitioners due to its unique features and its similarities to traditional sport. Multiple …
practitioners due to its unique features and its similarities to traditional sport. Multiple …