Consumers' willingness to pay (WTP) is highly relevant to managers and academics, and
the various direct and indirect methods used to measure it vary in their accuracy, defined as …

Abstract Knowledge about a product's willingness-to-pay on behalf of its (potential)
customers plays a crucial role in many areas of marketing management like pricing …

We briefly review and discuss traditional conjoint analysis (CA) and discrete choice
experiments (DCEs), widely used stated preference elicitation methods in several …

Consumer behaviour towards willingness to pay for Halal products: An assessment of demand
for Halal certification in a Muslim country | Emerald Insight Books and journals Case studies …

Many companies have made significant investments in socially responsible production
practices for their products. Environmentally safe cleaning products, fair trade coffee, and …

This study compares the performance of four commonly used approaches to measure
consumers' willingness to pay with real purchase data (REAL): the open-ended (OE) …

Current meat consumption and production patterns are far from sustainable and place a
heavy burden on the environment. Excessive meat consumption is also considered …

Determining what consumers value, and how online stores compare to traditional stores on
valued attributes is a necessary first step in understanding the relative benefits of e …

Purpose–The purpose of this paper is to investigate the factors that motivate the consumers
in Malaysia to pay for halal logistics and its consequences on their demand for halal logistics …

The goal of this article is to ascertain the factors that govern consumers' willingness to pirate
a digital product, such as a digital music track. The authors assess the tendency to pirate …