Since recruiting high‐potential employees is essential to be innovative and sustainable,
scholars and practitioners advocate using attributes of general interest for employer …

Purpose The author identifies the traits of consumer resilience in emerging markets,
classifies these major traits into five categories and analyses the influence relationships …

Herein, we investigate the impact of FinTech on enterprises' ambidextrous innovation
capability from an organizational resilience standpoint, using panel data from Chinese A …

This study aims to extend the boundary of knowledge about internal branding, which
touches on two disciplines: marketing and human resources management in an attempt to …

Organizational resilience is a key concept in the study of sustainable corporate growth and
indicates an organization's capacity to recover from adversity. It plays a crucial role in …

Purpose The role of brand management in contemporary organizations is very important
and consistently growing due to the increasingly difficult competitive conditions on the …

Despite the rise of stakeholder-focused brand studies and multiple research calls for more
socially oriented branding, academic research on the relations between brands and their …

This study aims to explore the effects of brand knowledge dissemination and its influence on
corporate brand pride as well as subsequent brand-and service behaviour of service …

Анотація В статті розглядаються питання актуальності формування та посилення
бренду роботодавця в умовах посилення конкурентної боротьби за таланти та …

The main factors affecting the performance of Local Water Company (LWC) when managing
consumable water distribution in Indonesia are non-revenue water, less water usage …