In digital media and on the World Wide Web, content is king. As such, users' subjective
perceptions of content can influence a variety of their evaluations, thereby altering their …

To counter banner blindness, practitioners often use a media-based personalized
advertising strategy to target consumers. Another approach, however, is suggested here, a …

The advancing digitalization of daily life has led to an increasing number of choices in the
digital sphere. User interfaces that require either a judgment or a decision, the so-called …

Abstract Quality of Experience (QoE) for mobile Web browsing is a complex and
multidimensional concept. So far, the research community has addressed the influence of …

Visual aesthetics is an essential factor of the perceived usability, credibility, and general
quality of graphical user interfaces (GUIs). Its assessment as part of the software process is …

Form aesthetic principles represent an aesthetic consciousness developed through long-
term human labor practices, which are crucial for the design and evaluation of product form …

Information literacy is a multifaceted concept that involves cognitive and technical skills,
such as recognizing information needs, developing effective information-seeking behavior …

Visual aesthetics is increasingly seen as an essential success factor for mobile applications,
affecting users' experience and perception, making its assessment crucial in the interface …

This chapter discusses the outcomes of online browsing for consumers, a behavior that is on
the rise as social media and online content increased exponentially in the last year. An …

In digitalen Medien wie dem Internet ist der Inhalt entscheidend. Die subjektive
Wahrnehmung von Inhalten durch die Nutzer* innen beeinflusst eine Vielzahl ihrer …