This paper presents a systematic literature review of the research field on big data analytics
capabilities (BDACs). With the emergence of big data and digital transformation, a growing …

Strategic alliance theories have been studied widely over the past few decades. However,
their key arguments may face new limitations and challenges brought by emerging …

Big data analytics (BDA) is a revolutionary approach for sound decision-making in
organizations that can lead to remarkable changes in transforming and supporting the …

The extant literature suggests that digital technologies (big data analytics, artificial
intelligence, blockchain) help firms gain a competitive advantage. However, the studies do …

Purpose This study explores the connection between intellectual capital (IC) components
and the competitive advantage (CA) of the hospitality sector in Jordan through the mediating …

Despite the growing interest towards big data within higher education institutions (HEI),
research on big data analytics capability within the HEI context is somewhat limited. This …

Big data initiatives are critical for transforming traditional organizational decision making into
data-driven decision making. However, prior information systems research has not paid …

Purpose This study explores the connection between big data analytics capabilities and the
competitive advantage of the manufacturing sector in Jordan through the mediating role of …

Big data can improve the profitability and competitiveness of organisations by extending
market knowledge and strategic marketing insight. However, there is a disconnect between …

Big data analytics (BDA) has recently gained importance as an emerging technology for
handling big data. The use of advanced techniques with differing levels of intelligence, such …