[PDF][PDF] Impact of Corporate Social Responsibility to the Consumers' Loyalty in Jollibee at Santa Cruz, Laguna

EI ALCANTARA, CB BASBAS, RR DE GUZMAN… - 2024 - irejournals.com
The study explored how awareness of corporate social responsibility (CSR) at Jollibee in
Santa Cruz, Laguna influences consumer loyalty. Given the absence of empirical research …