Word of Mouth Mediates the Effect of Marketing Mix on Students' Decision to Choose Sabilal Muhtadin Islamic High School Banjarmasin

M Ridhonie, M Maladi, I Daud… - Journal of …, 2022 - ejournal.aibpmjournals.com
This study aims to analyze the effect of the marketing mix consisting of product, price, place,
promotion on word of mouth. This study is also to examine the direct and indirect effects of …

[PDF][PDF] PENGARUH DAYA TARIK WISATA, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA OBYEK WISATA WADUK CENGKLIK …

D HILMA - 2023 - eprints.iain-surakarta.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, lokasi dan word of
mouth terhadap keputusan berkunjung di obyek wisata Waduk Cengklik kabupaten …

Digital Marketing and Product Variation on Purchase Decisions Moderating by Packaging

A Tanjung, N Aeni… - … : International Journal of …, 2023 - jurnal.pelitabangsa.ac.id
Consumer lifestyle in choosing products is more a simple and practical. The practicality of
what consumers do is seen in consuming drinks for accompany many activities, coffee as a …