Transmodality in metaphors: TIDES in Spanish social protest movements

MD Porto, M Romano - Current approaches to metaphor analysis in …, 2019 - degruyter.com
Multimodal discourse in general, and particularly multimodal and pictorial metaphors, have
attracted a great deal of attention in the last decade. However, transmodality and its effects …

[图书][B] Metaphor and senses: The Synamet Corpus: A Polish resource for synesthetic metaphors

M Zawisławska - 2019 - library.oapen.org
The book deals with the synesthetic metaphors in Synamet–a semantically and
grammatically annotated corpus. The texts included in the corpus are excerpted from blogs …

Born from the Heart

C Calvo-Maturana - Social Uses of Pictorial and Multimodal …, 2020 - books.google.com
This paper explores the adoption narratives that run across a selection of children's picture
books and how they are built through the creative integration of linguistic and pictorial …

[引用][C] Unpacking creativity: The power of figurative communication in advertising

PP Sobrino, J Littlemore, S Ford - 2021 - Cambridge University Press

The year's work in stylistics 2016

J Lugea - Language and Literature, 2017 - journals.sagepub.com
1. Foundations for change 2016 was imbued with a sense of shifting sands in global politics,
characterised by very little security in the old or–perhaps more accurately–a sense that …

[PDF][PDF] Multimodal metaphors and their use in advertising and political cartoons–a research overview

S Heinemann - metaphorik.de
This article provides a research overview of multimodal metaphors, with particular emphasis
on their use in political cartoons and advertisements; the integration of both the linguistic …

[PDF][PDF] Humanizing brands through story-telling in magazine advertising

VM de la Rosa, ED Romero - Círculo de lingüística aplicada a la …, 2016 - recyt.fecyt.es
Within the framework of Conceptual Metaphor Theory, where metaphor allows human
beings to map structure from concrete realms of experience (based on sensory-motor …