Branding is critical in strategic marketing decisions since it identifies the various components
a company chooses to apply across the multiple products it sells. There are multiple reasons …

This dissertation encompasses a body of knowledge on enterprise risk management (ERM)
adoption, firm performance, and risk-shift within the United States community banking …

Prior empirical research found that in the United States, rural community banks earn higher
profits than their metropolitan counterparts and have lower risk loan portfolios as well …