In the dynamic realm of customer-centric business models, organizations are increasingly
adopting advanced technologies and strategies to augment the capabilities of Customer …

This study examined the impact of E-CRM on customer loyalty with the mediating effect of
customer satisfaction in the banking industry. Customer satisfaction is important for loyalty …

In this era of technology, electronic customer relationship management (E-CRM) is
becoming more prominently used by businesses in various industries. This chapter aims to …

In today's highly competitive airline industry, understanding the factors that influence
customer loyalty is paramount for airline companies seeking to maintain a competitive edge …

Propósito: El objetivo de este estudio fue analizar las estrategias de marketing a partir de la
valoración de los componentes de la Gestión de relaciones con clientes (CRM) que han …

Abstract Badan Usaha Milik Desa (BUM DESA) masih dipandang setengah mata, karena
tidak berprospek dan memiliki masa depan suram, itu menurut pendapat pihak yang …

This study aims to implement Customer Relationship Management (CRM) in the Cake and
Dessert ordering information system. The research was conducted with a focus on the use of …

Penelitian ini bertujuan untuk mengelola data penjualan kopi lokal kota Palembang secara
online dan meningkatkan pelayanan terhadap pelanggan pada Toko kopi cap kucing …

This research examines the economic effects of Salesforce, a prominent customer
relationship management (CRM) platform recognized for its innovations in cloud computing …

This study refines Customer Relationship Management (CRM) as a strategic approach for
the digital era. It proposes Customer Data Protection (CDP) as a crucial new dimension for a …