This study investigates whether and how the pursuit of certain commercial business
practices such as market orientation and market disruptiveness capability improves both the …

Nonprofit sectors account for a small but significant share of most major economies globally,
and the marketing and fundraising activities of organisations operating in this sector are of …

Abstract Evaluation of the effectiveness of public benefit charitable nonprofit organizations
(NPOs), both in terms of organizational performance and social impact, has been …

Nonprofit organizations (NPOs) have increasingly adopted business‐like practices as a
response to institutional pressures. Some researchers argue that this development leads to …

Nonprofit organizations (NPOs) confront competitive pressures derived from complex
economic and societal challenges. Their capacity to fulfil their mission increasingly depends …

During the last decade, social innovation has emerged as an outstanding topic for scholars,
businesses, and public institutions. This growing interest is due to its potential positive …

The objective of this research is to determine the extent to which the effects of a business–
nonprofit partnership (BNPP) go beyond those associated with their traditional roles of donor …

The evolution of Corporate Social Responsibility is forcing firms to adopt a new business
approach based on combining competitiveness improvement with societal well-being. This …

This study aimed to verify the effects that the factors which constitute the brand orientation
exert on the attitude toward charity and the donation intention. A model capable of indicating …

Public relations literature on corporate social responsibility (CSR) has long detailed the
impact of CSR outcomes for corporations. This study seeks to understand how CSR …