Workplace health promotion, employee wellbeing and loyalty during COVID-19 Pandemic—Large scale empirical evidence from Hungary
Corporate social responsibility (CSR) has become an innovative strategic management tool
of socially and environmentally conscious business organizations in the 21st century …
of socially and environmentally conscious business organizations in the 21st century …
Social networks marketing and consumer purchase behavior: the combination of SEM and unsupervised machine learning approaches
The purpose of this paper is to reveal how social network marketing (SNM) can affect
consumers' purchase behavior (CPB). We used the combination of structural equation …
consumers' purchase behavior (CPB). We used the combination of structural equation …
Hubungan Antara Perencanaan Strategis, Ekspansi Pasar, Keunggulan Kompetitif Terhadap Pertumbuhan Perusahaan Fashion di Jawa Barat
MG Sono, AA Assayuti… - Jurnal Bisnis Dan …, 2023 - wnj.westscience-press.com
Fesyen adalah industri yang dinamis dan terus berkembang yang mengharuskan
perusahaan untuk menjadi inovatif, kreatif, dan mudah beradaptasi agar tetap kompetitif. Di …
perusahaan untuk menjadi inovatif, kreatif, dan mudah beradaptasi agar tetap kompetitif. Di …
Inter-organizational trust on financial performance: proposing innovation as a mediating variable to sustain in a disruptive era
J Oláh, YA Hidayat, Z Dacko-Pikiewicz, M Hasan… - Sustainability, 2021 - mdpi.com
Hungarian Information and Communication Technology (ICT) companies have an essential
role to play in a disruptive era. ICT firms should collaborate and innovate to obtain profit. The …
role to play in a disruptive era. ICT firms should collaborate and innovate to obtain profit. The …
[PDF][PDF] User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour?
Social network platforms as ubiquitous media in our today lives are the venue of many
everyday activities including purchasing products and services. This study set out to explore …
everyday activities including purchasing products and services. This study set out to explore …
Factors effecting omnichannel customer experience: evidence from fashion retail
This research work was designed to investigate the changing dynamics of the retail
landscape driven by omnichannel retailing, and to determine the effects on the omnichannel …
landscape driven by omnichannel retailing, and to determine the effects on the omnichannel …
[HTML][HTML] How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary
The present study aimed to investigate the effect of demographic variables of gender and
age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical …
age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical …
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust
This study aims to investigate the relationship between hedonic shopping values and loyalty
towards small retailers. Furthermore, it examines how trust moderates the relationship …
towards small retailers. Furthermore, it examines how trust moderates the relationship …
Utilization of social media and online platforms in improving customer engagement of fashion SMEs in Bali
This research investigates the intricate dynamics of social media utilization and online
platform presence in shaping customer engagement for small and medium-sized fashion …
platform presence in shaping customer engagement for small and medium-sized fashion …
Social networks marketingand Hungarian online consumer purchase behavior: the microeconomics strategic view based on IPMA matrix
P Ebrahimi, A Salamzadeh… - Academy of …, 2021 - search.proquest.com
This study aims to develop a strategic view on the role of Social networks marketing (SNM)
regarding Consumer purchase behavior (CPB) in Hungary and considering the Facebook …
regarding Consumer purchase behavior (CPB) in Hungary and considering the Facebook …