Workplace health promotion, employee wellbeing and loyalty during COVID-19 Pandemic—Large scale empirical evidence from Hungary

E Gorgenyi-Hegyes, RJ Nathan, M Fekete-Farkas - Economies, 2021 - mdpi.com
Corporate social responsibility (CSR) has become an innovative strategic management tool
of socially and environmentally conscious business organizations in the 21st century …

Social networks marketing and consumer purchase behavior: the combination of SEM and unsupervised machine learning approaches

P Ebrahimi, M Basirat, A Yousefi… - Big Data and Cognitive …, 2022 - mdpi.com
The purpose of this paper is to reveal how social network marketing (SNM) can affect
consumers' purchase behavior (CPB). We used the combination of structural equation …

Hubungan Antara Perencanaan Strategis, Ekspansi Pasar, Keunggulan Kompetitif Terhadap Pertumbuhan Perusahaan Fashion di Jawa Barat

MG Sono, AA Assayuti… - Jurnal Bisnis Dan …, 2023 - wnj.westscience-press.com
Fesyen adalah industri yang dinamis dan terus berkembang yang mengharuskan
perusahaan untuk menjadi inovatif, kreatif, dan mudah beradaptasi agar tetap kompetitif. Di …

Inter-organizational trust on financial performance: proposing innovation as a mediating variable to sustain in a disruptive era

J Oláh, YA Hidayat, Z Dacko-Pikiewicz, M Hasan… - Sustainability, 2021 - mdpi.com
Hungarian Information and Communication Technology (ICT) companies have an essential
role to play in a disruptive era. ICT firms should collaborate and innovate to obtain profit. The …

[PDF][PDF] User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour?

P Ebrahimi, D Khajeheian, M Soleimani… - Economic Research …, 2023 - hrcak.srce.hr
Social network platforms as ubiquitous media in our today lives are the venue of many
everyday activities including purchasing products and services. This study set out to explore …

Factors effecting omnichannel customer experience: evidence from fashion retail

H Riaz, U Baig, I Meidute-Kavaliauskiene, H Ahmed - Information, 2021 - mdpi.com
This research work was designed to investigate the changing dynamics of the retail
landscape driven by omnichannel retailing, and to determine the effects on the omnichannel …

[HTML][HTML] How gender and age can affect consumer purchase behavior? Evidence from A microeconomic perspective from Hungary

M Fekete-Farkas, A Gholampour, P Bouzari… - AD-minister, 2021 - scielo.org.co
The present study aimed to investigate the effect of demographic variables of gender and
age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical …

The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust

J Lee, K Park - Journal of Retailing and Consumer Services, 2024 - Elsevier
This study aims to investigate the relationship between hedonic shopping values and loyalty
towards small retailers. Furthermore, it examines how trust moderates the relationship …

Utilization of social media and online platforms in improving customer engagement of fashion SMEs in Bali

A Arjang, EY Utami, F Redjeki - West Science …, 2024 - wsj.westscience-press.com
This research investigates the intricate dynamics of social media utilization and online
platform presence in shaping customer engagement for small and medium-sized fashion …

Social networks marketingand Hungarian online consumer purchase behavior: the microeconomics strategic view based on IPMA matrix

P Ebrahimi, A Salamzadeh… - Academy of …, 2021 - search.proquest.com
This study aims to develop a strategic view on the role of Social networks marketing (SNM)
regarding Consumer purchase behavior (CPB) in Hungary and considering the Facebook …