Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …

The emergence of neuromarketing has significantly advanced conventional marketing
research, illuminating how unconscious responses and emotions impact consumers' …

This study aimed at identifying the factors affecting cause-related marketing and the
moderating effect of sponsor congruence. Data were collected using a self-administrated …

Brand hate can be defined as the consumer's dissatisfaction with the product or service
performance. The consumer's hatred of the brand is related to the desire for revenge and …

Despite the significance of ambivalence in consumer research, the concept suffers from a
lack of clarity. This study thus aims to develop an improved conceptual understanding of …

Purpose This study adds to the research on disgust by proposing a theoretical framework
encompassing contamination-based, moral and structural disgust dimensions. The study …

The role of emotions in the tourist experience is becoming increasingly important in
designing experiences to guarantee maximum involvement and satisfaction for …

ABSTRACT Aim/Purpose To examine how positive/negative message framing–based on
peripheral cues (regarding popularity, source, visuals, and hyperlink)–affects perceptions of …

Today, challenging and intense global competition conditions have led to the transformation
of local and small markets into larger and more developed markets. For this reason, firms …

The purpose of this research is to study the impact of the impact of Neuromarketing research
effectiveness on Impulsive buying in the Egyptian hospitality Industry. Thus, to understand …