The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy
This study applies the Stimuli-Organism-Response (SOR) Theory to examine the impact of
brand heritage of social commerce sites on consumers' perceived privacy risk, and the …
brand heritage of social commerce sites on consumers' perceived privacy risk, and the …
Personal selling and sales management abstracts
SM Mangus - Journal of Personal Selling & Sales Management, 2024 - Taylor & Francis
The purpose of this section is to keep readers abreast of current personal selling and sales
management literature. In addition, we review more than sixty academic publications …
management literature. In addition, we review more than sixty academic publications …