German Capital and the development of the Spanish hotel industry (1950s-1990s): A tale of two strategic alliances
E San Román, N Puig, Á Gil-López - Business History, 2023 - Taylor & Francis
This article examines the long-term development of two strategic alliances between major
Spanish (RUI and Iberostar) and German (TUI and Neckermann) tourist firms. Our research …
Spanish (RUI and Iberostar) and German (TUI and Neckermann) tourist firms. Our research …
German Capital and the development of the Spanish hotel industry (1950s-1990s): A tale of two strategic alliances
EC San Román López, Á Gil López, N Puig Raposo - 2020 - docta.ucm.es
This article examines the long-term development of two strategic alliances between major
Spanish (RUI and Iberostar) and German (TUI and Neckermann) tourist firms. Our research …
Spanish (RUI and Iberostar) and German (TUI and Neckermann) tourist firms. Our research …