In the light of the information age, information overload research in new areas (eg, social
media, virtual collaboration) rises rapidly in many fields of research in business …

This study seeks to analyze the trends in research studies in the past decade which have
utilized Google Trends, a new source of big data, to examine how the scope of research has …

This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …

Online food delivery service (OFDS) has been widely utilized during the new normal of the
COVID-19 pandemic, especially in a developing country such as Indonesia. The purpose of …

Marketers are adopting increasingly sophisticated ways to engage with customers
throughout their journeys. We extend prior perspectives on the customer journey by …

This study attempted to merge two theories, which included the norm activation model
(NAM) and the theory of planned behavior (TPB), in order to explain eco-friendly behavioral …

E‐commerce shopping has gradually become a norm in consumers' choice of shopping
channel and part of this shopping process is aided by advance technologies including voice …

Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …

Artificial intelligence (AI) has dramatically changed the way organizations communicate,
understand, and interact with their potential consumers. In the context of this trend, the …

Purpose–The purpose of this article is to analyze how social media activities, in specifically
the Facebook page of a car manufacturer, and user interactions with these brand related …