Experiential marketing is effective in influencing tourist behaviour because pleasure tourists
travel in pursuit of fantasies and positive emotions. The influences of experiential marketing …

Consumer attitudes and behaviors are fundamentally dynamic processes; thus,
understanding consumer dynamics is crucial for truly understanding consumer behaviors …

Conventional intercalation cathodes for lithium batteries store charge in redox reactions
associated with the transition metal cations, eg, Mn3+/4+ in LiMn2O4, and this limits the …

This article examines the interplay of social and temporal distance on consumers' responses
to others' recommendations. Drawing on research on psychological distance and the “fit” …

Marketing personalization requires firms to collect information that they can use to
personalize their products or services, which might raise consumer privacy concerns. Prior …

摘要研究基于解释水平理论, 考察自己决策和为他人提供建议是否存在认知和偏好上的差异.
实验一采用2 (自己决策/为他人建议)× 2 (价值: 高/低)× 2 (可行性: 高/低) 被试间设计, 165 …

Drawing on theories of new product adoption and intertemporal choice, the authors show in
cross-sectional and longitudinal investigations (Study 1) that when adoption is in the distant …

This study proposes that haptic cues (in online reviews, companies' descriptive information
provided) significantly influence consumers' willingness to book hotel rooms online. Four …

Online dating is often lauded for improving the dating experience by giving singles large
pools of potential partners from whom to choose. This experiment investigates how the …

Recently, there have been reviews focusing on the neurological underpinning of
intertemporal. This chapter talks about the psychological foundation of intertemporal …