The loyalty of the customers is very important for the survival of the organizations. Therefore,
the prime objective of the present study was to examine the effect of sensory factors namely …

Purpose The purposes of this study are to develop an extended technology acceptance
model (TAM) model by adding customer intimacy, perceived risk, trust and Sharia …

Organizations are actively involved in relationship marketing (RM) activities to strengthen
their connections with customers. The current study discusses the multidimensional …

Purpose The purpose of this paper is to investigate how relationship marketing practice can
lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally …

The main objective of the study is to determine the level of dependence between
relationship marketing and the level of customer loyalty to the brand. The study was …

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis strategi bertahan dan
strategi pemasaran online usaha kecil rajut di masa pandemi COVID-19 di Bandung …

Customer loyalty is so important for a company to retain customers. Customer loyalty is
worth to reduce competition between competitors. Customer loyalty can be influenced by …

Relationship marketing reflects a business philosophy and strategic orientation that allows
companies to focus on satisfying the needs of current customers to retain them rather than …

This study aims to describe and analyze survival strategies and online marketing strategies
for small shoe businesses during the COVID-19 pandemic in Bandung. This study uses a …

Nowadays, artificial intelligence and social media play essential roles in relationship
marketing. AI improves customer engagement with tailored suggestions or automated …