Optimization of Purchase Decisions: A Segmentation, Targeting, and Positioning Approach at AMIU Malabo Depot

H Hasan, P Putra - Jurnal Manajemen Bisnis, 2024 - jurnal.fe.umi.ac.id
This study investigates how marketing strategies—specifically segmentation, targeting, and
positioning—affect consumer decision-making when purchasing refill drinking water at AMIU …

ANTHOLOGY OF MARKETING MANAGEMENT: Business Scientific Thoughts

W Mohammad, L Fauziah, A Lestari, A Borut… - osf.io
Abstract This Marketing Management book consists of 14 chapters, namely Chapter I:
Development of the Business World and Marketing Management in the Modern Century …

BUNGA RAMPAI MANAJEMEN PEMASARAN: Gagasan Keilmuan Bisnis

W Mohammad, L Fauziah, A Lestari, A Borut… - osf.io
Abstract Buku Manajemen Pemasaran ini terdiri dari 14 bab yaitu Bab I: Perkembangan
Dunia Bisnis dan Manajemen Pemasaran pada Abad Modern (Abad 21), Konsep …