Purpose This study aims to critically review the research on food eco-labels to identify
research gaps and recommend future research directions in business and management …

Purpose As a result of both shifting social concerns and stricter legislation, many companies
are seeking innovative and sustainable solutions for both primary and secondary packaging …

The global wine market is constantly evolving, and wine producers need to adapt to climate
change and, in some cases, to new marketing trends to remain competitive and sustain their …

Purpose Front-of-packaging (FOP) is a critical branding tool that uses “cues” to communicate
product attributes and establish distinct brand images. This paper aims to understand how …

Purpose Although prior research has shown the influence of the degree of simplicity (versus
complexity) in packaging design on consumer's product and brand perceptions, no research …

Little is known about women wine consumers' reactions to gender cues in marketing
communication despite their increasing purchasing power. This research examines the …

Product packaging is important for attracting consumer attention and creating expectations
regarding a product, both of which can influence product evaluation. A key issue in package …

Organic certification can be a powerful differentiation marketing strategy for wine producers.
However, the role of this certification in attracting consumers depends on its synergy with …

Traditional glass bottles are the wine industry's major source of carbon emissions. Those
wishing to reduce the carbon footprint embedded in wine have been looking to alternative …

When a new product of a well-known brand is released, consumers wait in line as early as
possible to increase their chances of purchasing the product. This research investigated the …