Prospects for Personalization on the Internet
AL Montgomery, MD Smith - Journal of Interactive Marketing, 2009 - journals.sagepub.com
Personalization is a key component of an interactive marketing strategy. Its purpose is to
adapt a standardized product or service to an individual customer's needs. The goal is to …
adapt a standardized product or service to an individual customer's needs. The goal is to …
Personalised information retrieval: survey and classification
Abstract Information Retrieval (IR) systems assist users in finding information from the
myriad of information resources available on the Web. A traditional characteristic of IR …
myriad of information resources available on the Web. A traditional characteristic of IR …
Measuring price discrimination and steering on e-commerce web sites
Today, many e-commerce websites personalize their content, including Netflix (movie
recommendations), Amazon (product suggestions), and Yelp (business reviews). In many …
recommendations), Amazon (product suggestions), and Yelp (business reviews). In many …
Measuring personalization of web search
Web search is an integral part of our daily lives. Recently, there has been a trend of
personalization in Web search, where different users receive different results for the same …
personalization in Web search, where different users receive different results for the same …
Usage and perceptions of agile software development in an industrial context: An exploratory study
A Begel, N Nagappan - First International Symposium on …, 2007 - ieeexplore.ieee.org
Agile development methodologies have been gaining acceptance in the mainstream
software development community. While there are numerous studies of agile development …
software development community. While there are numerous studies of agile development …
User interests identification on twitter using a hierarchical knowledge base
P Kapanipathi, P Jain, C Venkataramani… - The Semantic Web …, 2014 - Springer
Twitter, due to its massive growth as a social networking platform, has been in focus for the
analysis of its user generated content for personalization and recommendation tasks. A …
analysis of its user generated content for personalization and recommendation tasks. A …
Operationalizing the legal principle of data minimization for personalization
Article 5 (1)(c) of the European Union's General Data Protection Regulation (GDPR)
requires that" personal data shall be [...] adequate, relevant, and limited to what is necessary …
requires that" personal data shall be [...] adequate, relevant, and limited to what is necessary …
Personalized concept-based clustering of search engine queries
The exponential growth of information on the Web has introduced new challenges for
building effective search engines. A major problem of Web search is that search queries are …
building effective search engines. A major problem of Web search is that search queries are …
Supporting privacy protection in personalized web search
Personalized web search (PWS) has demonstrated its effectiveness in improving the quality
of various search services on the Internet. However, evidences show that users' reluctance …
of various search services on the Internet. However, evidences show that users' reluctance …