In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

The emergence of social media and digital channels have expanded communication
practices and also created new, virtual spaces where sports fans can interact and …

Community is a context for much research in sport, sport management, and sport policy, yet
relatively few authors explicitly articulate the theoretical frameworks with which they …

As the novel coronavirus spreads across the world, work, pleasure, entertainment, social
interactions, and meetings have shifted online. The conversations on social media have …

Existing research reveals the significance of understanding consumer interactions as an
increasingly important determinant of sports consumption behaviors; yet, few studies have …

The use of big data in sport and sport management research is increasing in popularity.
Prior research generally includes one of the many characteristics of big data, such as …

This study investigates the relationship between customer participation, positive electronic
word-of-mouth intention (peWOMi), online brand community (OBC) trust, and repurchase …

Research on brand communities has burgeoned over the past 2 decades. Today many, if
not most, sport organizations are entertaining dedicated brand communities. This article …

Sports organizations' use of social media (SM) has become a key strategy in the coverage
and promotion of sport. Although research has been done on the success of digital …