Elucidating research trends in omnichannel shopping using a bibliometric and network visualization analysis
Over the past decade, the rise of omnichannel shopping, driven by evolving consumer
shopping behavior and technological advancements in retail, has motivated us to conduct a …
shopping behavior and technological advancements in retail, has motivated us to conduct a …
Omnichannel shopping habit development
Given the growing importance of habit development in omnichannel literature, this study
aims to explore the factors contributing to the development of omnichannel shopping habit …
aims to explore the factors contributing to the development of omnichannel shopping habit …
[PDF][PDF] School of International Business and Economics, Foreign Trade University, Vietnam1&3 One Mount Consumer, Vietnam2
TNA Tran, TL Van Mai, HN Nguyen - Journal of International …, 2023 - rpajournals.com
This research delves into the factors that contribute to the effectiveness of influencer
marketing, specifically within the rapidly expanding social commerce platform. It examines …
marketing, specifically within the rapidly expanding social commerce platform. It examines …