The entire service sector has acknowledged the importance of employee creativity.
However, the underlying mechanism due to which employees are engaged in creativity has …

The prime goal of this study is to analyze the impact of intrinsic rewards on the performance
of an employee. It also focuses on the role of motivation of the employee as an intervening …

The aim of this study is to examine the relationship between perceived organizational
support and employee creativity mediated by work engagement. We report the results from a …

Small and Medium Enterprises (SMEs) are considered as the fundamental tool for economic
growth, nevertheless, they face continuous financing challenges. SMEs are a major source …

Social media marketing (SMM) plays an important role in business communication,
marketing, operations, and other activities. There is a growing interest among researchers …

To achieve sustainable growth and ensure competitive advantage in response to rapidly
changing industries, companies have recently focused on creating new values based on …

Purpose The rapid increase of use of online platforms by the customers in the hospitality and
tourism industry has invited the needs for using digital platforms by the concerned industry …

ChatGPT is an AI tool that was primarily developed by OpenAI with the support of its GPT-3.5
and GPT-4 platforms and large language models. ChatGPT has been fine-tuned with both …

Purpose The purpose of this study is to investigate the impacts of microlevel corporate social
responsibility (CSR) activities on firm sustainability. The study also examines the mediating …

Purpose The success and long-term survival of service organizations depend on employee
behavior such as work engagement and creativity. In this study, The authors intend to …